POSTED ON BEHALF OF @UE
We have seen a significant rise of the consumer recently. Through the digital revolution the consumer is almost more immersed in the brand than the brand’s sales person themselves. Many reasons exist why we encounter a rise of the customer and their experience. The significant competitive advantage shift from classical manufacturing and distribution (ToysrUs, Tesco etc.) through information advantages (Amazon, UBER etc.) to where we are now: putting the customer in the heart of everything and customer experience being the differentiating source of success and dominance!
So how does this shift impact the role of a CMO – Chief Marketing Officer? CMO’s are entering a new era that is challenging but exciting. Industry experts believe that most CMOs will become a Chief Experience Officer in the near future, responsible not only for marketing a product with a given budget, but also responsible for the entire experience customers have with the brand.
In terms of the total customer experience, you need to look at all the customer touchpoints, digital and physical, and make sure they work together so that the customer journey is as pleasurable, as easy and as useful as possible.
Recent Gartner reports stated that CXO would have an even larger IT budget than their CTO colleagues because of all the digital-related growth that typically sits under the marketing umbrella.
In order to serve all the digital related growth the required technology must be found to connect the customer experience to the product itself.
We are Dassault Systèmes and 3DEXCITE will serve this transformation from classical marketing management to experience management with connecting the disconnected.
Being able to drive innovate customer experiences the product data must be available at any time, with no delay as a digital twin to the engineering data.
Through the 3DEXPERIENCE platform we make the impossible possible. Always delivering the latest product data to marketing, campaigns can be launched at an early product stage. Marketing and agencies will not be focused on getting the latest data but having it available anytime, anywhere to concentrate efforts and budget spending to build the best personal customer experience possible for their brand.
That is how a CXO takes center stage and becomes one of the most important roles within a company’s organization.
