Beamy is a conceptual high-tech product used to showcase the end-to-end story of Dassault Systèmes 3DEXPERIENCE® Platform capabilities for Sales and Marketing. Based on the 3DEXCITE 18x portfolio, the full process from CAD to asset is shown. The images above are results of the following steps:
Starting with the Design data (which has been created on the 3DEXPERIENCE platform using CATIA roles and apps) the 3DEXCITE Marketing Model Processor has been applied for an automated data preparation. Based on pre-defined selectors (e.g. part name, structure node, metadata, etc.) multiple operations (e.g. jacketing, tessellation, material assignment, removal of IP relevant parts, etc.) were carried out. This simplified and optimized the Beamy model for Marketing Experiences. Next, additional new materials, as well as ambiences, were created and calibrated with the 3DEXCITE Marketing Content Artist. The Beamy then was staged in the 3DEXCITE Marketing Experience Artist to get prepared and optimized for various experiences and 2D renderings. This means suitable light setups for each scenario were created, cameras were defined and product behavior was applied. Last but not least, enjoyable and intuitive UI elements were added.
Using the above roles, touchpoints, ranging from 2D images to interactive configurator experiences and Virtual Reality applications, were provided with content. So based on the same process and model, multiple channels within the Marketing and Sales context are being supported.
It’s not just the UX and visual quality of the shown examples, the real value lies in enabling fully connected content production within the 3DEXPERIENCE platform. First, everyone involved is able to interact in a collaborative manner. Where traditionally separate teams would work on separate tasks (e.g. data preparation, model preparation, staging, post production, etc.) the 3DEXPERIENCE platform provides an environment that allows everyone to act as ONE team, in context of ONE project and based on ONE product data set.
In addition, the above steps can be repeated and scaled up as needed. Materials, which have been created can be shared across all models and managed in a central library. The specific scenes, including lights, shadows, reflections and environments, are saved as designated assets so they can be reused. Most importantly, the model itself maintains the link to live engineering/design data. While the designer is still working on the product, Marketing can already start the campaign process. Beyond simple ideation, this means the whole planning process can kick off in direct alignment with product development. First previews of the product can be used to define details of look & feel, plus development of the final experiences can start, based on first data sets. The final updates are then easily forwarded and implemented without the need for conversion and restructuring.
Our ambition, however, doesn’t stop at accelerated content and experience creation. The goal of 3DEXCITE is to cover and integrate Sales and Marketing relevant business processes and tasks in their entirety. With the 3DEXPERIENCE platform, monitoring the market, ideation, campaign planning, decision making, analytics, etc., is seamlessly managed in concert with the rest of the organization (Design, Engineering, Manufacturing, etc.).
Watch this video that illustrates how departments can join forces to benefit from the digital continuity of a single 3D model reference within one enterprise:
