3DEXCITE Live | Sustainable Consumption: Avoid Greenwashing and Green Hushing with Digital Authenticity
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📆 October 26, 5-6 pm CEST
In an era marked by rapid technological progress and growing environmental concerns, sustainable consumption is a driving catalyst beyond individual choices. It encompasses systemic changes that promote a circular economy, efficient resource management, and a holistic approach to development.
As societies strive for a balance between fulfilling individual needs and ecological preservation, the convergence of digitalization and responsible practices has given rise to a pivotal concept: digital trust.
Individuals and industries are delving into the synergy of data analytics and artificial intelligence to revolutionize how we verify, track, and engage with products and services. In this endeavor, the Virtual Twin is poised to transcend its origins in industrial design and engineering to become a transformative tool in fostering sustainable choices.
Join us to explore new challenges and opportunities:
❓ How can industries leverage the Virtual Twin in shaping a more informed and conscientious consumer landscape?
❓ When empowered by advanced product experiences, will consumers consistently choose sustainability?
❓ Can digitalization counter green hushing by enabling genuinely committed companies to regain consumer trust?
📣 Meet our panelists!
⚡ @JD, Sustainability Marketing Director at Dassault Systèmes
⚡ Dr. Rosalyn Old, Project Manager, Sustainable Lifestyles | Collaborating Centre on Sustainable Consumption and Production
⚡ Dr. Lars Eiermann, CSO of TUM Venture Labs and Managing Director of the Venture Lab Sustainability & Circular Economy
Moderated by Raj Hayer, CEO of TinyBox Academy
Mark your calendars and register here 👇
🎥 Find out more:
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3DEXCITE talks to experts from around the world to spark new ideas and innovation.
